Tom Steyer jumpstarted his campaign a little early, with this ad running during the Democratic debate.

The Democratic donor and NextGen Climate president is running a TV ad on Saturday night in Iowa, New Hampshire, and Washington, D.C., that makes a pitch for clean energy. Steyer himself stars in it and repeats NextGen’s demand that 2016 candidates embrace an energy-use goal of 50 percent renewables by 2030 (and all of the Democrats have).

What’s odd about the ad is how much it sounds like he’s running his own campaign for office. Steyer is widely rumored to be considering a run for California governor, after he decided not to run for Senate in 2016. 

“I’m Tom Steyer,” he says. “With bold leadership and an endless supply of wind and sun, we can do even more. The goal is 50 percent by 2030.” 

He concludes the ad by saying, “So what are we waiting for?”

We’re waiting for Steyer to announce his run, apparently.