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Ava DuVernay, director of the Academy Award-nominated Selma, is now a Barbie doll.

As part of its “Sheroes” collection—a promotion for Variety’s Power of Women Luncheon in New York this April—Mattel turned six women, including DuVernay, into limited edition, one-of-a-kind Barbies. (Each doll was auctioned off to benefit a charity of the woman’s choice.) After huge public demand for DuVernay’s doll, though, Mattel has decided to produce it— just in time for the holiday season.

The doll goes on sale today at the Barbie Collection site, The Root reports. All proceeds from sales will be donated to Color of Change and