On page B1 of today's Wall Street Journal there appears an article by Sarah McBride that is headlined "Texas Station Interrupts Commercial Interruptions." The experiment starts with Dallas classic-rock radio station KZPS. So what does the innovation really entail? "...Regular 30-second and 60-second advertisers wont be part of the lineup." McBride continues: "The Clear Channel Communications Inc. station plans to weave in mentions of sponsor, no more than fifteen seconds at a time, throughout the regular programming--a setup that is more akin to public radio than traditional commercial broadcasting...The Clear Channel...initiative...aims to boost audience ratings by cutting the amount of advertising on each of its stations." The public radio analogy irritates me. Maybe Ms. McBride doesn't listen to it much. But in Greater Boston we have two public stations: WBUR and WGBH. They are not at all high-brow. They, and the whole PBS oligarchy, are what the great culture critic of mid-twentieth century America, Dwight MacDonald, called mid-cult. (You can buy any book of his with real intellectual gain...if you read it.) In any case, there are many weeks during the year when the stations do almost nothing else but advertise for themselves. That is, irritating people with irritating voices with an irritating message--intended to make the listeners feel very good about themselves and their growing minds and oh, so tolerant but really orthodox views--take over the air waves cajoling you into making contributions. There was a clever incentive this year to give and give early: whenever the station reached its financial goal the non-stop advertising would stop. Frankly, I didn't give. PBS to me is the Palestine Broadcasting Service. Sorry, I can't help it.