Giphy/CNBC

Jeb Bush’s campaign just got a little sadder.

According to Mother Jones, the Republican candidate has ended the trademark process for his campaign’s tagline: Jeb! Bush planned to use the trademark “on leather key chains, stadium cushions, stemware, stuffed toys, hair bands, and other cool stuff.” 

It’s unclear whether Bush dropping the request is another sign of his campaign’s impending doom, but if not, he might consider trading up for his excellent “chaos candidate” line from the last debate. It’s received a lot more positive attention than the dopey Jeb! logo, which was borrowed from previous campaigns.