The Associated Press Stylebook today tweeted its definition of normcore:
This is a trend that reached the New York Times almost two years ago. If you’re behind the times, or just naturally normcore, here’s the Times’s definition of the intentionally average look:
1. A fashion movement, c. 2014, in which scruffy young urbanites swear off the tired street-style clichés of the last decade—skinny jeans, wallet chains, flannel shirts—in favor of a less-ironic (but still pretty ironic) embrace of bland, suburban anti-fashion attire. (See Jeans, mom. Sneakers, white.)
This is the ostensible reason the youths are sporting mom jeans, New Balance, and Birkenstocks. But normcore may also be an “in” joke to needle at the media. Well, congratulations normcore creators, you got us.