Donald Trump’s campaign is turning into the QVC channel.

Trump’s victory speech after winning the Mississippi and Michigan Republican primaries started off ordinarily enough. He acted like he was an underdog, despite having led in the polls for months, and complained a lot about negative treatment from the competition. Never has someone been more insecure in victory. 

And then things got weird. Midway through his speech, Trump started rattling off Trump products: He talked about Trump Steaks and Trump Magazine; he talked about Trump Vodka and Trump Wine and Trump Water. These were ostensibly brought up to prove the main point of Trump’s campaign, which is that he is a successful businessman who can be a good president by doing successful businessman things, like negotiating. The only problem is that many of these products don’t exist anymore. Trump Steaks folded in 2007; Trump Magazine hasn’t been published since 2009. Maybe the campaign trail is starting to wear on him, revealing the inner QVC pitchman underneath.