Editor’s Note: We’ll be running the article recommendations of our friends at TNR Reader each afternoon on The Plank, just in time to print out or save for your commute home. Enjoy!

Giving up power: What would life really look like without electricity? 
Foreign Policy | 8 min (2,094 words)

The human brain has the capacity to compute value, but no one told this to economists.
Chronicle of Higher Education | 12 min (2,877 words)

We may remember their products only dimly. But iconic ad actors are branded for life.
Bloomberg BusinessWeek | 15 min (3,854 words)

Why we stuff animals: On taxidermy and desire. 
Los Angeles Review of Books | 18 min (4,394 words)