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Hillary Clinton, Bernie Sanders, and Martin O’Malley have each posted pre-debate social media that perfectly expresses their brands.

Clinton’s latest Instagram is taken from the point of view of a queen viewing her loyal subjects (from the debate lectern looking at the audience). There is no message but her image, a photo of herself that presumably the debate organizers placed in her spot.

Tonight, #ImWithHer.

A photo posted by Hillary Clinton (@hillaryclinton) on

Sanders, as usual, is on message and somewhat grumpy in the face of looming apocalypse:

And Martin O’Malley’s campaign has retweeted a video of him shouting at his own fans on a rope line. You can’t quite understand what he’s saying, but he definitely looks like a candidate for something.