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For $95 you can smell just like Vladimir Putin.


The “Leaders Number One” perfume, sold in a black glass bottle emblazoned with the Russian president’s profile, smells like lemon, blackcurrant, and fir cones, according to its Belarusian creator Vladislav Rekunov. 

“The composition was designed to be warm and well-rounded. I would call it uniting,” said Rekunov in an interview with Reuters. “So it’s not an aggressive scent, rather, it’s attractive, matter of fact, and natural.” 

Some shoppers in a luxury Moscow department store thought that Leaders Number One smelled like a “cheap perfume,” but that’s probably because it’s best worn sprayed across your bare chest as you sit astride a horse “uniting” your way into Crimea.