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The new anti-Rubio ad by Jeb Bush’s super PAC is hilariously bad.

Right to Rise seems to understand Bush can’t win unless Rubio collapses, and Rubio won’t collapse unless he’s attacked in sustained fashion. But the group’s latest ad is better suited to making politicos grimace, and regular people very confused, than to actually be damaging to Rubio. 

The backdrop here is that a lot of Republicans are making fun of Rubio for wearing stylish but not particularly masculine boots, and also that Rubio flip flops on the issues. But boots and flip flops are different kinds of footwear. Flip flopping isn’t something that boots do. If you don’t already know about the boot controversy, there’s almost no way to make sense of it neatly.