The new media company—which is being launched by Jon Steinberg, formerly president of BuzzFeed and CEO of Daily Mail US, and has already raised $3 million in funding—“will stream one to two hours of live content every day, primarily from the New York Stock Exchange trading floor,” Business Insider reports. Here is its logo:
This company is not to be confused with Cheddar, the “next generation” consumer banking app; Cheddar, a billing platform; Cheddar Up, a group payments service; or cheddarr, a “draftkings for stocks” (because why bet on the stock market when you can bet against strangers in a fantasy tournament in which you play the stock market?).
“Provolone” appears to be available, though.