CULVER CITY, CA, June 24, 2008 - In keeping with the spirit of their upcoming film Hancock, Columbia Pictures is launching a contest to pay off a family's home mortgage.

Hancock's Helping Hand Mortgage payoff contest was inspired by the film. Hancock is a misunderstood superhero who is encouraged to improve his public image when he meets a good-hearted public relations executive.

Columbia Pictures will pay off the mortgage debt of one deserving family, with a grand prize worth up to $360,000. To enter and find the official contest rules, log on to

Just wait until Warner Bothers tries to one-up them with its Dark Knight Lifetime's Supply of Gas contest.

--Christopher Orr