It's a typical summer night in the Cohn household, which means the Red Sox are on television. McCain has been advertising pretty heavily on the New England Sports Network (NESN) for the last few weeks, usually with some version of his "celebrity" ad, presumably to reach the heavy New Hampshire audience. Obama, meanwhile, has run far fewer spots--and what I've seen has been relatively tepid.
(It's an unscientific sample, yes, but I catch most of the games, so I have at least some basis for making this judgment.)
Tonight, though, the NESN broadcast included an Obama contrast ad. It splices McCain talking up the economy with average Americans talking about their struggles to pay for gas, find a job, or cover their health care costs. It's simliar, although not identical, to this ad that the indispensible Marc Ambinder posted on his website yesterday:
One other note: Juxtaposing everyday people, rather than a narrator's voice, with McCain seems particularly shrewd. It creates the impression that they--not Obama--are the ones attacking McCain. Now if the Obama team could just cut similar ads focusing on, say, health care and Social Security...
Of course, as I write this, the Sox are winning 6-2.* That may be putting me in an unusually optimistic mood.
*Update: Final score, Boston wins 7-2.