Maybe I'm jealous that Citigroup didn't include The New Republic on the list of publication in which it had placed full-page advertisements telling the public "why now, more than ever, you can be confident that Citi never sleeps."  The I'm looking at now is in Sunday's New York Times.  But I've seen the same ad in a few other newspapers (including my home-town sheet, the Boston Globe).  I assume this is a cross-country effort. 

The advertisement is roughly 150 words.  It tells you that it is "using our global presence, knowledge and expertise, along with almost 200 years of experience, to rise to the challenges and take advantage of new opportunities." 

"That's why," the ad assures its readers, "200 million people around the globe have put their trust in Citi..." and so on ad nauseum. 

Which, of course, is sheer nonsense.  Also desperate.  And probably mendacious.  No, not probably. Certainly.  Isn't there a truth-in-advertising law?

In the midst of a nearly five hundred point rally, Citigroup fell to $3.87 at the Friday close.  This was not in response to two devastating Times articles.  The first , which came out on Sunday and was written by Eric Dash and Julie Creswell, goes through the history of the bank's exposure to what the paper calls Citigroup's "Exotic Investments."  In 2007, Citigroup held about 12% of the debt obligations distributed among all the other financial institutions in the world.  They were called CDOs, with the "C" standing for "collateralized."  Well, I guess, they weren't collateralized enough.

Who's to blame?  The bank's top executives, of course.  And, alas, Robert Rubin who has the charm knack of sloughing off blame.  But read the Times and see why he is no innocent.

The second Times piece just came over the web, and it will be in Monday's edition of the paper.  Written by the same Mr. Dash with a new partner, Gretchen Morgensen, the article reveals that the feds are contemplating adding God only knows how much to Citibank's recent take of $25 billion from the $700 billion bailout fund.   I don't know how what remains in the cooler.  But Dash and Morgensen suggest that the authorities are contemplating seeking new financial authorizations for Citigroup and other institutions (and industries?) down the pike.

The fact is that Citibank's stock fell 87% this year.  Blame it on the "shorts" if you insist.  But the bank's troubles are enormous, and its size and 56 varieties make them also more complicated.  My guess is that top management didn't know what the hell was going on.

In Sunday's Times "Week in Review," Tom Friedman makes a provocative proposal that President Bush ask Henry Paulson to resign and that he appoint Timothy Geithner in Paulson's stead as secretary of the treasury.  The country should not have to wait another two months for the new administration to put its plans in action.  This would be a true act of patriotism on Bush's part, and one that everyone would recognize.  Of course, Bush would remain president.  It would be like the British "war cabinet" that operated under Winston Churchill and contained figures from the Labor opposition.  But the Democratic opposition has already been voted into office.

There might be some formal awkwardness.  But the American economy and the ravaged economies of friends and adversaries would all benefit from a one-up in November rather than wait till January 21.