AmericaConservative populism and liberal populism are entirely different things. Liberal populism posits that the rich wield disproportionate influence over the government and push for policies often at odds with most people’s interest. Conservative populism, by contrast, dismisses any inference that the rich and the non-rich might have opposing interests as “class warfare.” Conservative populism prefers to divide society along social lines, with the elites being intellectuals and other snobs who fancy themselves better than average Americans.
Consider this analysis recently offered by Bill Clinton in Clarksburg, West Virginia: “The great divide in this country is not by race or even income, it's by those who think they are better than everyone else and think they should play by a different set of rules.” This is precisely the dynamic that allows multimillionaires like George W. Bush and Bill O’Reilly to present themselves as being on the side of the little guy. A more classic expression of conservative populism cannot be found.
Historically, the conservative populist’s social divide ran along racial and ethnic lines. In recent years, overt racism has all but disappeared from mainstream political life, and even racial hot button appeals like the 1988 Willie Horton ad have grown rare. What remains is a residue of nostalgia about small towns--whose residents are said to have stronger values and work harder than other Americans, and who also happen to be overwhelmingly white. In 2004, after John Kerry declared that some entertainers supporting him represented “the heart and soul of America,” George W. Bush embarked upon a national tour of small- and mid-sized cities, where he would say, “I believe the heart and soul of America is found in places like Duluth, Minnesota,” or other such places.
Likewise, Bill Clinton recently declared, “The people in small towns in rural America, who do the work for America, and represent the backbone and the values of this country, they are the people that are carrying her through in this nomination.” The corollary--that strong values and hard work is in shorter supply among ethnically heterogeneous urban residents--is left unstated. Hillary Clinton’s statement about “hard-working Americans, white Americans” simply made explicit a theme that conservative populists usually keep implicit.