Social science analysis is the mortal enemy of conservative populism. The liberal populist sees politics as a series of quantifiable trade-offs between competing interests. The conservative populist offers an appeal that can’t be quantified: Who shares your values? Who is more manly? (James Carville: “If she gave him one of her cojones, they'd both have two.”)
If a liberal populist cites experts or numbers to back his position, that only proves to the conservative populist that he is out of touch. It’s the intellectual equivalent of buying arugula from Whole Foods. A Clinton endorser addressed a rally last month, “You didn’t go to Harvard! You weren’t born with a silver spoon in your mouth!” (Never mind that Clinton graduated from Yale Law School and had a far more stable, middle class upbringing than Obama.) In the liberal populists’ world, the locus of evil is K Street. In the conservative populists’ world, the locus of evil is Cambridge, Massachusetts.
In Clinton’s defense, she obviously does not believe her own social conservative rhetoric. But neither do Republican social conservatives. She is not running for president so she can suspend the gas tax any more than George H. W. Bush sought the office on order to increase the rate of flag-saluting.
One conceit of the conservative populist style is that its practitioners are “real,” while its targets are “fake.” For years, Hillary Clinton put herself forward as the earnest liberal policy wonk she actually is, while conservatives lambasted her as a phony. Since she started campaigning as the enemy of all she once held dear, some conservatives have started to appreciate her, even lauding her authenticity. The Weekly Standard’s Noemie Emery gushed that after March 4, Hillary “began to seem real.” Indeed, she is now real in exactly the same way the conservative populists imagine themselves to be.