How Jerry Falwell reinvigorated his name and his empire

Jerry Falwell died today at the age of 73. Perhaps most famous for creating the Moral Majority in the 1980s, Falwell was notable for his outspoken conservative activism. In an article that TNR published in 1986, Murray Waas looked at Falwell's controversial views and his attempts to adapt in the face of what he perceived as a hostile media environment.

"Falwell's New Name" by Murray Waas, March 31, 1986

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