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Why, Murdoch? Why?

Ben Smith reports that Rupert Murdoch's News Corp, after having donated $1 million to the Republican Governors Association, has also donated to the U.S. Chamber of Commerce, a pro-Republican business lobby.

This makes zero sense to me. The value of News Corp to the Republican party is massive. It's worth hundreds of millions of dollars. Why also give money to Republicans? By openly donating to the party, you help tear away the mask of objectivity, thereby reducing your own value as a propaganda outlet. It seems like a bad move both for Fox and the GOP. (If I'm the Republicans, I'd rather have Fox retain a more plausible claim of objectivity.) And if you're Fox, you're obviously making a joke out of your "Fair and Balanced" mantra.

So, really, why?