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Jeb Bush Loves Latinos, Especially The Ones Who Marry White People

The Wall Street Journal editorial page interviews Jeb Bush, who explains who the GOP can attract Latino voters:

His insistence on engagement is not a call for multiculturalism. Quite the opposite: "The beauty of America—one of the things that so separates us [from the rest of the world]—is this ability to take people from disparate backgrounds that buy into the American ideal."
With regard to assimilation, he says, Hispanics have much to be proud of. "Second-generation Hispanics marry non-Hispanics at a higher rate than second-generation Irish or Italians. Second-generation Hispanics' English language capability rates are higher than previous immigrant groups'." 

I don't mean to be oversensitive here, but it really seems as if Bush is arguing that republicans should embrace Latino immigration because Latinos are becoming less Latino and more white. Is that really a good political sales pitch?