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The Most Important Part Of Bachmann's Announcement Speech

Is this:

We can win in 2012 and we will. Our voice has been growing louder and stronger. And it is made up of Americans from all walks of life like a three-legged stool. It's the peace through strength Republicans, and I'm one of them, it's fiscal conservatives, and I'm one of them, and it's social conservatives, and I'm one of them. It's the Tea Party movement and I'm one of them.

In this section, Bachmann is trying to break out of the box of the social conservative movement candidate and define herself as a mainstream Republican. First, she declares she can win. Then she pledges her fealty to all three issue families of conservatism, leaving social conservatism for last.

One reason commentators have so grossly underestimated her chances is that they have an antiquated model of the Republican Party in their minds. In that model, religious conservatives are a faction set off from the rest of the party. Pat Robertson could finish a strong second in the 1988 Iowa Caucus, but his appeal was completely limited to right-wing Christians brought into politics by social issues. But the religious right has changed -- its power to bend the party to its will has decreased, and its focus has largely merged with that of the GOP as a whole, so that the religious right is almost as concerned with economics and foreign policy as with social issues.

Bachmann represents that transformation. She came into politics through Christianity, but has broadened that style of apocalyptic thinking to economics and foreign policy. There is hardly any difference in the way Bachmann warns that Obama's policies will destroy the traditional family and the way she warns his economic policies will destroy the economy, or that his foreign policy will lead to the triumph of our enemies. And there's hardly any difference in the way she discusses these issues and the way most other Republicans do. They are all speaking the same apocalyptic language now.