Trump’s new midterm message is Willie Horton redux.

On Wednesday, the president tweeted out a campaign ad:

One of the closing messages of the midterm campaign, the ad offered a toxic message linking together immigration, crime, and Democrats. In its naked fear-mongering, it recalled the Willie Horton ads run by the George H.W. Bush campaign in 1988, which are widely regarded as a classic example of racist incitement. In fact, in its overt bigotry, the ad is even worse than the Horton one.

Many commentators drew the comparison: