You are using an outdated browser.
Please upgrade your browser
and improve your visit to our site.

Everything is going to be about Star Wars until at least Christmas. Or maybe the New Year. Or maybe forever.

Giphy

Things have been slowly crescendoing all week and, if the past 12 hours or so are any indication, we’re all going to have a lot more Star Wars in our life for the next little while, for better and for worse. Late night has been all about The Force Awakens all weekall fall really.

But late night has been feasting on Star Wars regularly since the new trilogy was announced. What’s going to be really annoying is that we now live in a world with Star Wars-branded everything. Not only can you buy any Force Awakens product under Tatooine’s twin suns (including fruit, for Chrissakes! and vegetables!), but every political action group and politician in existence is trying to co-opt the series, or its fandom, to score a few easy buckets or make a few bucks. Not to mix metaphors or beloved children’s movies, but for the next 9-∞ days, Star Wars will consume everything in its path like the Nothing in The Neverending Story because, thanks to Disney, Star Wars is a never ending story.

But hey, the review embargo lifted a few hours ago and practically everyone loves the movie—it’s currently sitting at 97 percent on Rotten Tomatoes. Even the French love it. And Grierson & Leitch love it too. I teared up reading Leitch’s review but I also teared up watching three of the trailers. I, for one, welcome our new/old Star Wars overlord and all the branded content that follows.

Logo

Independent journalism matters

×

Ads help fund our journalism. Please disable your ad blocker so that we can continue striving to be the most influential magazine in Washington, D.C., with our breaking news coverage, in-depth political features, and much more.

Continue without disabling

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  1. Please disable your Ad Blocker
  2. Disable any DNS blocking tools such as AdGuardDNS or NextDNS

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).