Borrowing a page from the fossil fuel industry’s playbook, meat’s “merchants of doubt” are funding questionable research and lobbying to keep meat reduction off the table.

It’s real meat, biologically speaking, not a plant-based imitation. But it didn’t come from a living, breathing animal. The words used to brand it could make all the difference—just ask GMO producers.

Small tweaks to the meat industry can’t save Americans from a simple truth: We need to eat less meat.

Just six companies control two-thirds of the nation's meat production. It's time to end their monopoly of our food supply.