Trump’s Big Midterm Strategy Is About to Backfire
Donald Trump continues to focus on himself, even as his popularity tanks.

President Donald Trump wants you to pretend that he’s on the ballot in the midterm elections.
Speaking in an interview aired on Fox News’s Hannity Wednesday night, Trump explained his latest strategy to get out the vote in November.
“There’s a theory that I get the vote,” Trump said. “You know, I see it all the time. ‘When Trump’s on the ballot, they win. When he’s not on the ballot, the people don’t go to vote.’ And I’m asking the people through your brilliant show, number one show, I’m asking the people to get out and vote, pretend I’m on the ballot.”
Trump on midterms: Pretend I’m on the ballot. pic.twitter.com/vLg9Pqx10S
— Acyn (@Acyn) August 27, 2026
Trump’s remarks come as he’s directed MAGA Inc. to spend his $400 million elections war chest on ads that focus not on the Republican candidates who are running for the House and Senate, but on the president himself.
But Trump’s new approach to the midterm elections only works if people actually like him—and right now, they don’t.
In recent days, Trump’s approval rating has held at 33 percent, the lowest of his presidency. A poll from Reuters/Ipsos found that Trump’s war with Iran—a conflict that has come to define the first half of his second term—is even less popular, with an approval rating of just 31 percent.
Trump may have been a boost on a ballot before, but this time around, voters are watching his record fall apart. A recent poll published by Strength in Numbers/Verasight found that Trump was underwater on all issues across the board—including border security, which is historically his best issue.
Democrats were hoping to malign Republican candidates for the House and Senate by linking them to Trump—and now those candidates won’t be able to escape him. If this is seriously the president’s best strategy, Democrats may be in for a treat come November.



