marketing

In Search of Generation Z

An unscrupulous, money-hungry marketing industry helped define the millennials, often with wildly inept results. And now it's getting to work on the next cohort.

Critics Shouldn't Have to Cover ‘Game of Thrones’ If They Don’t Want To

Do E-Cigs Help People Quit Smoking—Or Make Them Start?

This Is How to Convince Conservatives to Recycle

A new study reveals how to appeal to different political ideologies

The New Budweiser Can is About Impressing Millennials, Not Improving Ergonomics

What Republicans Don't Understand About Rebranding