How to Answer Yet Another Dumb Question About Hasan Piker
The media’s fixation on this twitch streamer few voters have heard of should not be that difficult an obstacle to overcome.

I confess that the vast majority of what I know about political influencer Hasan Piker came from this April interview he did with TNR contributor Aaron Regunberg. I’m constitutionally unsuited for that Twitch life, which isn’t a knock on livestreaming. And I opted out of the great postelection debate over whether Democrats needed a “Joe Rogan of the left” because I found it to be a tedious misdiagnosis of the party’s struggles in 2024. But Piker has found himself in a spot of bother of late, which naturally has become the entire Democratic Party’s problem because of the political media’s tendency to chase conflict, collapse distinctions, and reject nuance. These attendant controversies nevertheless provide a new way to learn some important lessons about how Democrats need to manage the tricks and traps of the infotainment industry.
Piker, by his own admission, earns a living at the intersection of high risk and high reward. He’s a compelling enough thinker and speaker to have built a massive audience—more than three million followers on Twitch and about a million more on YouTube. But there is a downside to speaking extemporaneously for hours and hours every day. “If you were talking for 10 hours a day,” he told Regunberg, “you’re going to say stuff that could very easily be misconstrued.” Case in point: Piker has been getting barracked for lamenting recently that equating anti-Zionism with antisemitism, at a time when Israel’s popularity is at an all-time low, does little more than put Jewish Americans in danger. That sentiment is not materially different from what Ezra Klein had to say in his own recent essay about Piker—but when you’re a sainted member of the white intelligentsia, you are apparently allowed to say this. If you’re not, it’s head on a pike time (no pun intended).
But it’s not Piker who’s being forced to weather this storm, it’s Democrats—newly minted Michigan Senate nominee Abdul El-Sayed in particular. Having previously invited Piker on the campaign trail, El-Sayed now has to deal with the fact that the political media has made Piker its idée fixe. These preoccupations mostly run hand in hand with the most recent hype cycle over the alleged, and overblown, DSA takeover of the Democratic Party. The assumption that any leftist candidate must be palling around with Piker is so deeply entrenched that CBS News’s Gayle King (now working under Bari Weiss’s much dumber and race-baiting management) had a whole segment ready to spring on Florida Senate candidate Angie Nixon for campaigning with Piker, only for Nixon to tell King that not only had she never campaigned with Piker, she—like most Democrats—wasn’t particularly familiar with him, either.
In a recent MS NOW encounter with anchor Katy Tur, El-Sayed reminded us that he is something of a novice at navigating the ins and outs of the cable news business. Pressed by Tur to account for his association with Piker, El-Sayed attempted a canned pivot: “This campaign is not about a streamer in California. This campaign is about affordability in Michigan. This campaign is about the ability to have health care,” he said. “This campaign is about the challenges Michiganders face. And I get that, in the media, it’s a lot easier to pick up one person and be like, ‘This is what this is about.’ But this is why a lot of people get so frustrated about politics and political media, because it doesn’t actually speak to the challenges they face.”
I think El-Sayed is largely correct on the merits here, but forget it, Jake, this is cable news, a forum in which merits don’t really matter and the attempt to reengage a news anchor with a more substantive conversation is always a waste of time. Tur actually did better than most during the longer segment: She led a discussion about money in politics and gave El-Sayed a chance to lay out his ideas on how to end the billionaire capture of our politics and implement Medicare for All.
But El-Sayed walked onto that set hoping that the headline was going to be his economic policy plans, and ended up with the brief conversation about Piker being the most widely talked about aspect of the interview. It’s worth learning about how that happened and what someone like El-Sayed could do differently.
Right about now, some of you are probably grousing about the differing standards the news industry applies to the two parties. Yes, Republicans learned long ago that if their response to some associate’s controversial statement is simply, “I didn’t see the tweet/post/video,” their interlocutor will move on, even when the person you’re claiming ignorance of is the actual president of the United States, whose every utterance is push-alerted right to our phones. The fact that the GOP has become so licentious in its corruption and so casual about lying works to its advantage. If the Democrats are the only ones who believe there should be high standards for public servants, they’ll be the only ones held to any.
But valid complaints about the cable news industry have been around for ages. What hasn’t arrived in their wake is any serious effort among the industry’s leaders to reform things. I cannot recall a time in my life when I thought cable news was getting better. (I no longer tune in, so in the extremely unlikely event that it does, it will go without my notice.) Democratic candidates hoping that a better media might be wrought from the current state of affairs will draw their last breath waiting for it to happen. There is no saving cable news from itself, there is only using what it offers to your advantage.
The Hasan Piker flap has been excellently instructive about one of my major points about the television news industry: Substance is not what they’re after; they want conflict, controversy, and cheap shots. Saddle a politician with an invented demon, and everyone eats that night. The way to win, in this situation, is not to make an appeal to Katy Tur’s sense of civic virtue but, rather, play her game with equal abandon by giving the hungry cable news maw another street fight to broadcast.
Oddly enough, El-Sayed had one pretty well locked and loaded, if his campaign’s press page is any guide. Instead of trying to force Tur to pivot back to the needs of Michiganders, he should have offered up his opponent Mike Rogers’s faith adviser, Pastor Lorenzo Sewell, who attended a hate rally put together by fascist gadfly and January 6 rioter Jake Lang, whose whole schtick is to show up places and try to provoke violence. Lang is a nasty piece of work and, unlike Piker, a vocally committed antisemite. El-Sayed’s campaign has done its homework, and has made an effort to tie Rogers to Lang, but he would have done well during his MS NOW interview to offer up Lang as a punching bag rather than try to steer the conversation back to the economy. On cable news, never opt for the high road when the low road is beckoning.
Democrats in general need to get themselves into the character-assassination business (though I suppose a few have imperiled their own party’s chances to take back the Senate by making Piker one of the few bogeymen they’re willing to publicly decry). As I noted a few weeks ago, one of the biggest bankrollers of Republican politics this cycle is Elon Musk, a guy whose cuts to USAID and other programs have led to hundreds of thousands of deaths around the world and who is currently in court fighting the state of Minnesota for the right to create nonconsensual deepfake nudes of children. If Democrats raise the salience of this connection, and demonize Musk in aggressively grandiose terms, they will at least be giving the cable news industry what it wants: crass, cynical conflict.
Democrats need to better understand the cable news environment and its propensity for bad-faith attacks and controversy mongering. Does that mean that they should assume that every time they step on set, they’re going to get ratfucked? Honestly, that might be the best possible footing for future television news encounters. No one goes broke underestimating the civic virtues of the cable news commentariat. Rather than complaining about these practices, it’s better to understand the stupid games this industry likes to play, and master them yourself.



