Tucker Carlson is launching a new streaming service after failing to find a new network to anchor—and it’s got a fitting new logo.
The so-called Tucker Carlson Network went live on Monday, charging a fee of $9 per month for all your Tucker Carlson needs, including multiple shows, a podcast, and select interviews from the ousted Fox host.
All of that comes dressed in a neat little package that looks so much like a red pill that even fellow conservatives can’t help but point it out.
The red pill’s significance in pop culture originated from The Matrix—a trans allegory written by two trans women before they were out of the closet—where the choice between the red or blue pill meant the difference between staying complacent and living within the status quo versus embracing a life-changing, reality-altering truth.
Since the film, the symbol has taken a chauvinistic dive, being co-opted by incels and self-proclaimed misogynists in the mid-2010s to express vitriol toward women during a period of radically shifting gender politics, aggressing emerging conversations on rape culture and toxic masculinity. It was just a quick walk for the symbol to then become an image of far-right resistance, standing counter to seemingly progressive social movements like feminism in favor of “men’s rights.”
This isn’t Carlson’s first solo step into the media pool since he was ousted from Fox. In the spring, Carlson launched a show on X, formerly known as Twitter, where all of his videos were available without a subscription—that included the one-on-one August interview with Donald Trump, who skipped the first GOP debate in favor of talking with Carlson.
Carlson and his team allegedly explored launching this new network through the social media platform, though people familiar with the matter said the platform wasn’t able to move quickly on building out the technology needed to support the subscription service, reported The Wall Street Journal.