Amazon Caves on Displaying Tariff Prices After White House Loses It
Amazon was reportedly planning to display how much Donald Trump’s tariffs would increase prices.

Amazon was almost going to break down tariff prices on its shopping platform for consumer transparency—before the White House threw a tantrum.
Shortly after the e-commerce giant announced Tuesday that it would display tariff costs for its customers alongside its marketplace items’ original prices, Amazon balked, caving to the Trump administration’s demands that it reconsider what the MAGA leader viewed as a “hostile and political act.”
“Why did Amazon do this when the Biden administration hiked inflation to the highest level in four years?” said White House press secretary Karoline Leavitt during a press briefing, adding that “it’s not really a surprise” that Amazon would do such a thing since it has, per the Trump administration, “partnered with a Chinese propaganda arm.”
Hours after Leavitt made the accusation, an Amazon spokesperson said that the larger website had never considered such a move, instead deferring blame to one of its smaller storefronts for low-priced goods, Amazon Haul.
“The team that runs our ultra low cost Amazon Haul store has considered listing import charges on certain products,” the spokesperson told The Washington Post in a statement. “This was never a consideration for the main Amazon site and nothing has been implemented on any Amazon properties.”
Amazon’s CEO Jeff Bezos made unexpected political waves when he appeared at Donald Trump’s inauguration, visually backing the president’s forthcoming administration. Since then, Bezos’s net worth—which is tied up mostly in Amazon stock—has tanked by some $36 billion as Trump has proposed a 145 percent tariff on imported Chinese goods, a move that would practically shatter Amazon’s supply chain and irreparably damage sellers on the market’s platform.
During the same press briefing, Treasury Secretary Scott Bessent said that 18 countries have issued trade proposals to lower tariffs. Earlier this month, the White House promised to make 90 deals in 90 days to drive down predicted costs and erase the trade war, a pledge that economists argue is no less than a monumental task.
Major big box retailers have already rung the alarm bells over Trump’s paused plan. Last week, representatives from Walmart, Target, and Home Depot met at the White House to discuss concerns over Trump’s aggressive tariff plan.