Trump Branded With Embarrassing Nickname Over Tariff Confusion
Investors are catching on to how Donald Trump does business.

Wall Street is beginning to understand the president’s roller-coaster foreign trade decisions with the help of a trendy acronym: TACO—or “Trump Always Chickens Out.”
The TACO theory was coined earlier this month by Financial Times columnist Robert Armstrong, adding a catchy name to the practice of loading up on stocks when Donald Trump first announces the tariffs and then selling when he ultimately backtracks on enforcing them.
In a Wednesday note obtained by Market Watch, Sevens Report Research founder Tom Essaye insisted that Trump does, in fact, always chicken out. So far, that’s been true for enacting additional tariffs on Mexico and Canada, postponing his “reciprocal” tariff plan on dozens of countries after his “Liberation Day” announcement went south, delaying a tariff on imports from the European Union, and smashing his plan to fine China, temporarily decreasing tariffs on Chinese products to 30 percent from 145 percent.
“So, the returns are somewhat conclusive: The TACO trade has worked and buying stocks on extreme tariff-related threats has worked,” Essaye wrote, noting that the known gambit’s growing popularity will translate to diminished returns.
But investors aren’t the only power players taking note of Trump’s transparent poker face. On Tuesday, Russian state propagandists mocked the U.S. president for lacking any follow through, predicting in a tweet that Trump’s “playing with fire” threat would be reversed by a social media post the following morning.
Trump’s tariff proposals haven’t won the U.S. too much negotiating ground. Instead, countries around the world began observing earlier this month that—rather than playing the waiting game to meet with the White House over potential trade relief—China’s tough negotiating strategy with the former real estate mogul had actually gotten the eastern powerhouse a significantly better deal.
The Trump administration is running out of time to secure what it had promised would be “90 deals in 90 days” on U.S. trade. In the end, Washington may be left holding the bag for Trump’s outsize tariff ideas as other countries gamble that the U.S. will be the first to feel the sting of Trump’s tariffs.