People are so mad about Bud Light’s latest ad campaign with a transgender activist that they are throwing their money—and beer—away.
Transphobic backlash picked up speed over the course of the week and by Thursday had gained two celebrity boycotters.
Musician Kid Rock posted a video of him shooting several cases of Bud Light with an automatic rifle, a move condemned in the wake of the Nashville school shooting. And country musician Travis Tritt announced he would no longer include any products made by Anheuser-Busch, Bud Light’s parent company (which, in turn, is owned by international conglomerate AB InBev), on his tour refreshment request lists. He also complained about Jack Daniels’s Pride Month campaign—from 2021.
The internet is awash with videos of (primarily white, primarily male, primarily bearded) people expressing outrage over Bud Light’s campaign with Mulvaney by pouring perfectly fine—albeit watery and mass-produced—beer down the drain.
None of these boycotters appear to have ever heard of rainbow capitalism, which is when companies use LGBTQ branding to market products without actually doing anything to support LGBTQ causes. Bud Light hasn’t necessarily gone “woke”; the company just wants to reach a different sales demographic.
In fact, in 2021 it was the Stonewall Inn, the historic LGBTQ bar in New York City, that was pouring Bud Light down the drain—to protest Anheuser-Busch’s political contributions to anti-LGBTQ lawmakers.