A Ray of Hope Amid the Climate Information War
Climate advocates aren’t losing when it comes to information. They’re losing when it comes to money. That’s a totally different problem.

Climate advocates “worry they are losing the information war,” The New York Times reported this week. Climate disinformation is pervasive, and “only 21 of the nearly 200 countries that signed the Paris Agreement” signed a declaration at this year’s U.N. climate conference about trying to address that. While polls show the public is concerned about climate change, bogus claims about clean energy being unreliable or damaging are “steadily growing, amplified by social media,” and those urging policy responses to the climate crisis are increasingly “labeled ‘alarmists’ who propose radical solutions,” wrote reporters Lisa Friedman and Steven Lee Myers.
This is depressing, maddening stuff. TNR has been covering climate obstructionists’ transition from straightforward “denial” to these more elaborate forms of disinformation since at least 2020, and in recent years the problem has only gotten worse.
But I have a quibble: Climate advocates aren’t losing the information war. They’re losing the money and power war. That’s an important distinction—not least because it requires a different approach, one focused on radically curbing the influence of money in politics. And while losing the money and power war might seem even grimmer than losing the info war, there’s actually a ray of hope in all this.
It’s not just that 65 percent of Americans say they’re at least “somewhat worried” about climate change. Per the latest large-scale survey from the Yale Program on Climate Change Communication, 48 percent say people in the United States are being harmed “right now,” with 46 percent saying “they have personally experienced the effects of global warming.”
If you say you have “personally experienced the effects of global warming,” you are basing that in part on concrete experience—even if you can be influenced in how you interpret that experience. In the Obama years, the percentage of people who said they personally experienced the effects of global warming was in the 20s and 30s, but it has risen steadily since then, and in the 2020s has never dropped below 40 percent.
The experiences of climate change are going to become easier, not harder, to recognize in coming years. Perhaps the fossil fuel industry and its allies are pushing disinformation so wildly right now because they know this is an uphill battle. Arguably, they have already lost it. They cannot possibly win the information war when the information every day becomes more observable with the naked eye—and in people’s finances. Will people easily dismiss climate and affordability policy as “radical” as their homes tank in value, food and insurance costs spiral, and severe weather destroys their homes, finances, and lives? Maybe not.
Where climate obstructionists clearly are winning is the policy arena—the money, the power. The Trump administration is taking a sledgehammer to nearly every climate-friendly policy enacted by the prior administration. Tech titans and big banks are backing off their once-shiny promises to reduce their emissions, and the race to build more data centers for AI is slowing or even reversing the energy transition. Establishment Democrats are backing away from climate policy out of fear of losing elections to Republicans—even though there’s not a ton of evidence that this is a good strategy, and ample evidence for the opposite strategy.
What the climate obstructionists are also in danger of winning is the nihilism war. As Aaron Regunberg and other writers at TNR and elsewhere have pointed out, the fossil fuel industry is, to a certain extent, counting on people’s limited energy and constant discouragement. “Big Oil wants us to succumb to nihilism when it comes to climate change,” Aaron wrote last week. But they’re conspicuously nervous when people refuse to succumb. The moves that companies are now backing away from all emerged after the 2020 election, when people thought Democrats were going to get serious about climate change and media coverage of Greta Thunberg and others seemed to have shifted public opinion. Big companies were scared, and were hoping that flashy pledges could stave off more serious policy.
Fossil fuel interests still have a lot of power and options, of course: They can push for criminalizing protest; they can fund politicians friendly to their interests. They do this regularly, and it may yet prevent action on climate change coming in time to avert utter catastrophe. But when people start to revoke the fossil fuel industry’s so-called social license to operate—by making it socially unacceptable to work for, invest in, or promote planet-destroying polluters, and divesting from these products—that’s the stuff that seems to really unsettle the industry and its political allies. Hence right-wingers going all in on the risible idea that divesting from fossil fuels is a form of discrimination.
Again, the industry can leverage its considerable money on the spin machine (and it helps that it doesn’t seem to care how self-destructive its messaging may be to the wider society). But it’s up against considerable headwinds when it comes to human psychology and what people seem to care about.
Specifically, the industry’s arguments against climate policy have mostly leaned on two items: jobs and affordability. Democrats may have an edge over their more fossil fuel–friendly Republican opponents on energy affordability, and climate policy creates jobs too. More importantly, jobs aren’t the trump card they seem to be. Corny as it may sound, the numbers suggest that love matters more—by a lot. Last year, The New York Times reported on an international poll that found that “protecting the planet for the next generation” was by far the most popular argument for taking climate action—12 times more so than the “promise of creating jobs.”
“At the heart of this is love,” Anthony Leiserowitz, the director of the Yale Project on Climate Change Communication, which conducted the study, told the Times. “People love particular people, places and things. And those people, places and things are being threatened.”
Obstructionists don’t have the advantage on all fronts. As Aaron recently wrote, there’s an easy answer to fossil fuel companies’ hope that you will tune out: “Disappoint them: Don’t give in.”
Stat of the Week
51%
That’s how much homeowner’s insurance rates have increased in the past six years in Washington state. Two residents whose rates more than doubled are now suing Big Oil companies and the American Petroleum Institute, accusing the fossil fuel industry of driving these increases via severe weather events associated with climate change.
What I’m Reading
After January wildfires destroyed more than 18,000 buildings in Los Angeles, a growing movement of residents who lost their homes want to rebuild all-electric, recognizing that burning gas in household appliances contributes to the climate-driven increase in the destructiveness of wildfires. An attribution study found that climate change made the January fires 35 percent more likely.
But the country’s largest gas utility, SoCalGas, is using funds from its customers to incentivize wildfire survivors to rebuild with fossil gas instead of going electric.
The monopoly gas provider in Southern California is offering thousands of dollars’ worth of rebates to wildfire survivors who rebuild with gas appliances. The rebates are paid for by California utility ratepayers through a California Public Utilities Commission (CPUC) energy efficiency program.
Read Hilary Beaumont’s full report at Inside Climate News.
This article first appeared in Life in a Warming World, a weekly TNR newsletter authored by deputy editor Heather Souvaine Horn. Sign up here.








